In mid-August we launched our 60 second wildflower survey with 5 short questions so we could learn more about your thoughts on wildflowers in your local area.
Why? Well, coverage of the use of wildflowers on roundabouts and roadside verges has been a hot topic, with videos of wonderful wildflower meadows being viewed by millions and shared by thousands. Whilst this is a good start to visualising the benefits of wildflowers, we wanted to gain a better understanding of what you really thought about wildflowers beyond their beauty, your attitudes towards supporting biodiversity and how your council should or could be contributing to this.
To see our amazing range of wildflower seed mixes click here!
We hoped to get around 1000 responses but were overwhelmed to hear from over 3400 people, and as the results show, you guys really love your wildflowers and want them in your local area!
Here’s what we found out:
We didn’t just gather all this data for the fun of it (although it was fun!), we plan to use these results to encourage more councils to sow wildflowers and to promote the idea to the wider UK public through articles and press coverage.